Doctors and scientists at Johns Hopkins are on the cusp of discovering cures for cancer, heart disease, and a host of other severe health problems. These discoveries will change medicine forever. They asked us to help raise awareness for their work so they could raise the funds they need to continue their research.
Without cancer, heart disease and other inherited diseases, people will be able to live longer, fuller lives. We’ll have more time to spend with our families. More time to do the things we’ve always wanted to do. And more time to make a difference in the world.
To demonstrate this, we presented some of the world’s most extraordinary people. People who had their lives cut short by the very diseases that Johns Hopkins is on the verge of curing.
People could also request a DVD, which included an extended version of the interviews.
The magazine ads and TV spot drove people to a microsite, where they could meet the research teams and hear about their incredible breakthroughs. Here is just a sample of the videos.