In February 2012, XIE Shares launched their new, easy-to-understand ETFs on the Hong Kong Stock Exchange. Without a huge budget, they needed a way to create some serious buzz around the launch.
Their agency, Alchemy Asia, had a great idea. They hired George W. Bush* to endorse these no-brainer ETFs at three high-profile financial industry events.
And they hired me to write his speeches.
Each speech was a different 7-10 minute-long stand-up comedy act. Here are some highlights from the three videos:
*not actually George W. Bush
XIE Shares Luncheon
XIE Shares Press Conference
XIE Shares Cocktail Party