The Real Estate Category is all about buying, selling, and moving. But when the COVID-19 pandemic hit, everything came to a standstill.
The category canceled their services and pulled their advertising. After all, why spend on advertising when consumers can’t even use your product?
Instead of going dark, we saw an opportunity for Zillow to be a beacon of light.
To do so, we shifted the conversation – from buying and selling houses to realizing the true value of home.
This spot was one of the first to air during the early pandemic lockdown. It went from script approval to less than three weeks. It was written, scouted, produced, directed, shot, edited, mixed, colored, and finished without anyone leaving home. (The featured home was owned by the director of photography and the cast was his family).
The work helped to get our client featured on AdAge’s 2021 Leading Women list.
You can read more about the making-of, and see behind the scenes here.
Or read coverage in AdExchanger, AdAge and Media Post
During the pandemic, Zillow saw a huge spike in traffic to the Zillow site. A lot of people who appreciate the value of home came to realize they may want something different. So we created a follow-up campaign that speaks to all of the people who are thinking about making a change, to let them know that we’re here to help them find a place they love.
The follow-up campaign was chosen as Editor’s pick by AdAge Creativity, and featured on Mediapost and Geekwire